Tom Cruise Helped Ray-Ban From Bankruptcy Boosting Its Sale From Selling Just 200,000 Pairs/Year To 4.5 Million In No Time

When Tom Cruise Saved the Ray-Ban Brand by Wearing Its Wayfarers & Aviators In Films
Did you Know? Tom Cruise Is Credited For Saving the Ray-Ban Brand – Here’s How & Why ( Photo Credit – Facebook )

Tom Cruise is likely one of the high actors in Hollywood. The star who started his performing profession in Hollywood with Taps in 1981 (he had a cameo in Endless Love additionally 1981) can nonetheless give youthful actors a run for his or her money with action-packed movies like Top Gun and Mission: Impossible. Today, because the Golden Globes winner turns 60 (are you able to imagine that!), we inform you of the time he helped save a model.

Are you questioning which model are we speaking about? Well, it’s the American-Italian model of luxurious sun shades and eyeglasses created in 1936 by Bausch & Lomb – Ray-Ban. How may an actor – who was at the moment simply beginning in Hollywood, assist a model that was many years older? Well, scroll all the way down to know all of it.

While Tom Cruise might now be identified for giving action-packed performances in high-octave movies just like the Top Gun and Mission Impossible franchises, one in all his most iconic scenes comes from his 1983 film Risky Business. In it, we see Cruise dance around the home in his underwear to Bob Seger’s ‘Old Time Rock and Roll’. While many suppose he additionally wore shades on this scene, it’s unfaithful – however he sported Ray-Ban’s sun shades throughout the remainder of the film in addition to its posters.

As reported by MentalFloss, at a time when the Ray-Ban model was promoting simply around 200,000 pairs yearly (this boosted from 18,000 after GQ used it for one in all their options) Cruise sporting the Wayfarers in 1983’s hit Risky Business noticed the eyewear’s gross sales elevated by roughly 50 p.c (to around 360,000 pairs) in 1983. By 1988, Bausch + Lomb was promoting 3 to 4 million Wayfarers a yr. This was as a result of moviegoers wished to put on what Cruise was sporting within the film.

But that wasn’t the only time Tom Cruise wore Ray-Ban sun shades and helped the model promote thousands and thousands of pairs. In 1986, Cruise’s Top Gun character Pete ‘Maverick’ Mitchell donned Ray-Ban’s aviators all through the film. This was as soon as extra cherished by the audiences and so they headed to shops to choose up their pairs of aviators too. This need of the viewers to emulate Tom’s look noticed gross sales going up around 40 p.c. By 1988, the model was making around 4.5 million aviators as orders for a similar stored coming in.

Isn’t that candy!

While the Ray-Ban Wayfarers and Aviators might fall out and in of favor regularly, Cruise nonetheless loves them. In 2013, when the star was greeted by journalists on the premiere of Star Trek: Into Darkness and requested if his smooth darkish sun shades have been 3-D glasses for the film, the actor mentioned, “No, man. These are Ray-Bans.”

Well, we guess Tom Cruise’s love for Ray-Ban glasses remains to be sturdy as ever.

Happy Birthday!

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